WEBSITE COPYWRITING

Writing for websites revolves around "keyword-rich" content in order to achieve search engine ranking. This is what drives traffic to your website. What are the keywords for your industry or product? What words would you use to search on the web for a similar business or service?

HC Media Design will work you to determine the appropriate keywords to emphasize and create copy in clear, concise, compelling language that:

• Establishes your credibility
• Articulates your benefits
• Persuades your visitors to become customers

In a virtual environment, you have only a brief moment to inspire a visitor to remain on your site. Professionally written content is the solution to deliver your marketing message in a manner that creates a positive relationship with your target audience.

PRINT COPYWRITING AND EDITING

HC Media Design has experience in generating original content or providing copy editing services in print media, as well — taking your rough copy and polishing it into a professionally delivered message about your company, your services and your products.

To be effective, your promotional literature needs to:

• Attract attention
• Deliver a high quality professional image
• Define your competitive edge
• Inspire a clear call-to-action

HC Media Design has experience in writing copy for brochures, sales sheets, postcards, flyers, posters, book and CD/DVD jacket covers and inserts.

»  Brochures

A brochure can be an extremely effective selling tool. It needs intelligent copy, appealing visuals and a sequential structure that inspires a call to action. Brochures can also be created as PDF files that are downloadable from your website.

» Sales Sheets/Postcards/Flyers/Posters

Sales sheets are flyers that introduce a product or sell a service. Often double-sided for maximum sales opportunity, sales sheets can create a strong interest quickly when the information is presented properly.

HC Media Design creates attractive, informative sales sheets that will help your company generate marketing interest for your product or service.

Postcards are an economical solution to promote a new product, service or special event. Use them in direct mail campaigns, at trade shows, and other venues. If you need a special event  flyer or poster, call on us to deliver your message in a colorful, eyecatching manner.

» Book/CD/DVD Covers

There's an old saying, "You can't judge a book by its cover," but that's precisely what the industry and the public do. In a matter of seconds, your book, CD or DVD will be judged for its cover, so in order to get good placement in stores and fly off the shelves, you'll need an attention-grabbing cover and marketing support tools. Learn more.

Let's talk about your project.             View our portfolio.